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Bookmarked on June 16th

• Customers Are Talking » Blog Archive » Customers are talking: Dell acts on Twitter product feedback – Dell's product development team is using Twitter commentary to fine-tune its devices. "To 99.999% of people, someone complaining about the apostrophe and return keys on the Dell Mini 9 is worthless trivia. For Dell, that trivia–which is easy to find among the millions of Tweets posted daily–is extremely important. If it coalesces into a pattern, Dell engineers have something to use, besides gut feel or experience, to guide their product development decisions."

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Tags: dell, socialmedia, strategy, Twitter

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