breebop.comOdds & sods that interest me

Bookmarked on June 17th

• Molson gets social | Marketer News – Molson has been one of Canada’s more aggressive brands when it comes to using social media to reach out to consumers. In this web-exclusive, created as part of Marketing’s special “Brave New World” special issue on new media, Ferg Devins, Molson’s vice-president of government and public affairs, talked to Marketing’s Matt Semansky about the brewer’s recipe for social media authenticity, how it learned from a Facebook promotion that backfired and why Devins is a fan of “Liam.”

More from breebop.com

• Bookmarks for June 16th from 22:33 to 22:33
• Bookmarks for June 8th from 16:37 to 16:37
• Bookmarks for June 12th from 16:40 to 16:59

Tags: casestudy, corporateblogging, facebook, Molson, socialmedia, Twitter

This entry was posted on Wednesday, June 17th, 2009 at 11:03 pm and is filed under Uncategorized. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.