Link roundup: read & recommended between June 23rd and June 25th

Added to my Delicious bookmarks between June 23rd through June 25th:

  • Survey Says: Social Networks Should Push the Envelope With Ads – the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.
  • What's the Last Innovation We've Seen Coming out from the Banks? Scenarios for Banks in 2020? – Marketing & Strategy Innovation Blog – How can every customer be empowered with the knowledge and tools to take better control of their financial futures?
    How will banking interactions evolve as a customer’s physical and virtual worlds become completely intertwined?
    How will social networks and mobile platforms transform customers’ banking experiences, making it easier, more convenient, and better integrated with their daily lives?
  • Assessing the Power of Ads | AdWeek – You might think today's young adults, who grew up in a pop culture drenched in irony, would be less susceptible than their elders to the influence of advertising when they make major purchase decisions. Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so — vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus. This pattern of response will not please people who think advertisers pay too little attention to older consumers, as it suggests the elders would be more resistant in any case, while young adults are still comparatively impressionable.
  • What’s Your Child Doing on Facebook? | Ipsos Reid – Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period.

    Of note, many online teens have social network accounts at more than one site. Of the online Canadian teenagers with social networking profiles, almost all (93%) have a profile on Facebook. The next most popular social networking sites for these teens are Windows Live Space (29%), and MySpace (19%). Facebook is the only site to experience a significant increase in the last 18 months, increasing by 24 percentage points (up from 69%).

  • 6 Steps to Valuable Internet Content (unabridged) – Marketing & Strategy Innovation Blog – "The web is not a place for a cut and paste from your Corporate paper brochures, there is no value for your visitors in doing that, and they won’t come back to your website if you do this."

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