Link roundup: read & recommended between June 29th and June 30th

Added to my Delicious bookmarks between June 29th through June 30th:

  • Teens More “Normal” Than You Think Regarding Media Usage | Nielsen Wire – "It might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise."
  • HOW TO: Use Social Media for Enterprise Business – Don’t underestimate how much information is on the web. It’s stunning what you can learn just by reaching out. If you and your business have a strong social presence, it’s simply easier for potential partners, customers, employers, and businesses to find you. In enterprise, it’s about closing the deal and standing out; social media’s one of the easiest ways to achieve this goal.
  • BBQ Chain Smokey Bones Turns Staff Into Social Media Hosts – Advertising Age – Digital – “It's great for somebody to have a job as a tweeter. [It's] much better if tweeting, Facebook, blogging, etc. is part of lots of employees' jobs.” Case study of a small chain of restaurants that has created a 'social media army' of its employees to spread the word about the restaurant. Since the new website and associated features went live in February, web traffic is up 50% and the chain's e-mail list has increased 30%, "to the six-figure range," Mr. Unger said. Building the e-mail database was critical for the agency, which will rely heavily on e-mail blasts for future marketing efforts. Across the Facebook, MySpace and corporate pages, Mr. Unger said, the chain is adding about 2,200 followers each month. The web launch was accompanied by limited print and outdoor support.
  • Mobile Phones Beat PCs for Young Women – The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups, smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.
  • The 5 Phases Of The Facebook Sales Funnel – A useful 'Facebook Marketing 101' reference: "The Facebook sales process is an elongated one which entails engaging the user throughout the entire sales process (starting with their pre-purchase experience)."

More from breebop.com

Recommend [1173]

Tags: , , , , , , , , , , , , , , , , ,

This entry was posted on Tuesday, June 30th, 2009 at 6:00 pm and is filed under Links. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.