Link roundup: read & recommended between June 30th and July 2nd

Added to my Delicious bookmarks between June 30th through July 2nd:

  • Half of Twitter Registrants Have Never Tweeted – Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.
  • Facebook Connect Is A Huge Success — By The Numbers – Registration: sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.
    Engagement: sites with Facebook Connect see a 15-100% increase in reviews and other user generated content
    Traffic: For each story published in Facebook, we see roughly 3 clicks back to the site. Nearly half the stories in the Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.
  • Strategic Blogging and Some Tactics to Nail It | chrisbrogan.com – Once you get past the “should my company be blogging” hurdle and into the “okay, so now what?” part of the race, the next question you might find yourself facing is, “What should I be doing to marry my blogging to my business goals?”
  • The sour Wikipedian | Rough Type: Nicholas Carr's Blog – Forget altruism. Misanthropy and egotism are the fuel of online social production. That's the conclusion suggested by a new study of the character traits of the contributors to Wikipedia. A team of Israeli research psychologists gave personality tests to 69 Wikipedians and 70 non-Wikipedians. They discovered that, as New Scientist puts it, Wikipedians are generally "grumpy," "disagreeable," and "closed to new ideas."
  • YouTube CTA Overlay Lets You Drive Users Elsewhere – MarketingVOX – Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.

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This entry was posted on Thursday, July 2nd, 2009 at 9:03 pm and is filed under Links. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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