Posts Tagged: banking

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14
Sep 09

Link roundup: read & recommended between September 9th and September 14th

Added to my Delicious bookmarks between September 9th through September 14th:

  • The Three Spheres of Web Strategy –Updated for 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance the three spheres of community, business and technology – and make sure their efforts are in the middle of all three.
  • Why B2B Companies Have a Distinct Advantage Online – Conversation Agent – Beyond online ads, the opportunity for B2Bs is in truly creating, joining, or expanding direct ways to work with their customers. If the goal is broader than just moving existing inventory – service or product that is – it works.
  • 5 Ways Banks Are Using Social Media – Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.
  • New Reports Suggests Tuesday And Wednesday Are Best Days To Post On Facebook – A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook.
  • Display Ads Boost Search Site Visits and Click-Throughs – Running a display campaign causes a statistically significant increase in search traffic, specifically search visits, unique visits and search click-throughs. Moreover, the paid search cost-per-click was lower during the display campaign with SEO and suggests that targeted display campaigns can help other media campaigns reach cost efficiency.
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25
Jun 09

Link roundup: read & recommended between June 23rd and June 25th

Added to my Delicious bookmarks between June 23rd through June 25th:

  • Survey Says: Social Networks Should Push the Envelope With Ads – the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.
  • What's the Last Innovation We've Seen Coming out from the Banks? Scenarios for Banks in 2020? – Marketing & Strategy Innovation Blog – How can every customer be empowered with the knowledge and tools to take better control of their financial futures?
    How will banking interactions evolve as a customer’s physical and virtual worlds become completely intertwined?
    How will social networks and mobile platforms transform customers’ banking experiences, making it easier, more convenient, and better integrated with their daily lives?
  • Assessing the Power of Ads | AdWeek – You might think today's young adults, who grew up in a pop culture drenched in irony, would be less susceptible than their elders to the influence of advertising when they make major purchase decisions. Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so — vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus. This pattern of response will not please people who think advertisers pay too little attention to older consumers, as it suggests the elders would be more resistant in any case, while young adults are still comparatively impressionable.
  • What’s Your Child Doing on Facebook? | Ipsos Reid – Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period.

    Of note, many online teens have social network accounts at more than one site. Of the online Canadian teenagers with social networking profiles, almost all (93%) have a profile on Facebook. The next most popular social networking sites for these teens are Windows Live Space (29%), and MySpace (19%). Facebook is the only site to experience a significant increase in the last 18 months, increasing by 24 percentage points (up from 69%).

  • 6 Steps to Valuable Internet Content (unabridged) – Marketing & Strategy Innovation Blog – "The web is not a place for a cut and paste from your Corporate paper brochures, there is no value for your visitors in doing that, and they won’t come back to your website if you do this."