Posts Tagged: blogging

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22
Oct 09

Link roundup: read & recommended between September 22nd and October 22nd

Added to my Delicious bookmarks between September 22nd through October 22nd:

  • 500 Internal Server Error – 500 Internal Server Error
  • 5 Winning Post Ideas for Your Small Business Blog : Technology : Idea Hub :: American Express OPEN Forum – Keeping content fresh is one of the most important things you can do on your small business blog. Consistently putting out quality posts accomplishes two important goals: it turns visitors into repeat visitors and it creates a community around your content. Further, good content builds on itself over time and will slowly increase your blog's traffic as it becomes more discoverable in search engines. However, blogging regularly isn’t easy, and while it's true that almost anything can be turned into a blog post, generating ideas for fresh, original, high quality content is difficult, especially for those new to blogging.

    In this post we'll take a look at five different types of posts that you can use on your business blog. We'll talk about what these posts look like, explore why each variety of post works especially well for business blogs, and look at examples of each type of post from actual blogs around the web.

  • Working Less Means Working Better, Says Study – Productivity – Lifehacker – It's no surprise that cutting back on work and taking regular breaks is beneficial for workers, but a four-year study from the Harvard Business School found that less work also benefits workers—and workplace productivity—in less obvious ways.
  • The Beginner's Guide to Tricking Out Your WordPress Blog – Blogs – Lifehacker – Nice overview for Wordpress newbies
  • HOW TO: Set Up a Winning Facebook Fan Page – Nice, simple overview of how to set up a Facebook Fan Page
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9
Sep 09

Link roundup: read & recommended between September 4th and September 9th

Added to my Delicious bookmarks between September 4th through September 9th:

  • Tuesday Tops for Brands on Facebook – MarketingVOX – Click-throughs for Facebook brand pages average about 6.76% — still much higher than the click-through rates for display advertising across social networks in general, including Facebook itself.
  • 21 Great Plugins to Manage Multi-Author Blogs Efficiently – Multi-Author Blogs are a popular trend that is spreading rapidly in the blogging industry. It is getting hard to keep up with the fresh content for one man bloggers therefore more and more blogs are now seeking for guest authors, co-authors, and multi-authors. This is not only a great way to expand your blog’s content, but it is a great way to attract different type of audiences.
  • Must See SEO Guide for All WordPress Bloggers – SEO for WordPress blogs is more focused on the technical infrastructure of your site, and your ability to write creative articles that are noteworthy for others to read and link to. This SEO guide should be your reference point for all WordPress blogs because in here we will mention some of the tips that has been proven to work. These techniques does not require heavy investment except for few bits of your time.
  • How to reach young consumers using the mobile channel | mobiThinking – What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world. These fall neatly into two categories:
    A) Five things you should know about mobile and youth
    B) Eight tips for successful engagement with young people via mobile
  • In These Ads, Customers Are The Celebrities – Forbes.com – Big brands forgoing celebrity endorsements in favour of featuring real customers during recession.
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31
Aug 09

Link roundup: read & recommended between August 28th and August 31st

Added to my Delicious bookmarks between August 28th through August 31st:

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28
Jul 09

Link roundup: read & recommended between July 27th and July 28th

Added to my Delicious bookmarks between July 27th through July 28th:

  • Discovery Launches Facebook Connect Enabled Shark Week Promotion – Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
  • LinkedIn Gives You a Better Way to Brand Your Business – LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.
  • 7 Secrets to Tweeting Your Corporate Culture – Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitte
  • Red Cross Social Media Strategy Handbook – Handbook for Red Cross to familiarize stakeholders with the national social media philosophy, invite them to find, join, and participate in the national social media presence, and guide them in creating their own local social media presence.
  • Summer At MoMA – MoMa trip planning
  • Where in the world are those 18.6 million iPod touches? – Apple 2.0 – Fortune Brainstorm Tech – According to AdMob, Canadians have purchased more than 1.36 million iPod touches but only 805,594 iPhones.
  • How to Get In Tune with Your Readers Needs [and Produce Compelling Content] – For content to be compelling it needs to connect with needs of those consuming it.

    Whether those needs are for entertainment, news, inspiration, community, instruction, intellectual stimulation, a laugh/or a cry etc – if your content meets the need it goes a long long way to being compelling – after-all, who pays attention to something that has little relevance to them?

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24
Jul 09

Link roundup: read & recommended between July 23rd and July 24th

Added to my Delicious bookmarks between July 23rd through July 24th:

  • B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ – Marketing & Strategy Innovation Blog – The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.
  • Twitter 101 for Business — A Special Guide – Twitter launches new guide for business
  • Build a better bond with bloggers – iMediaConnection.com – Sponsoring bloggers and the conversations taking place online is big business these days. So big that businesses, according to an article in the June 21, 2009 PARADE Magazine, "spend about $1.6 billion a year on 'word-of-mouth' advertising, promoting their goods to bloggers and to people who use social-media websites like Facebook, according to the research firm PQ Media."
  • 10 Ways Universities Share Information Using Social Media – Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs.
  • 10 Ways Universities Are Engaging Alumni Using Social Media – Universities across the country are beginning to use social media tools to engage alumni and build a network of graduates with a shared affinity for the institution.
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21
Jul 09

Link roundup: read & recommended between July 16th and July 21st

Added to my Delicious bookmarks between July 16th through July 21st:

  • iPhone Games: Idea Attracts Coke, Audi, but not Many Others – Advertising Age – Digital – there are only a few handfuls of branded games in the App Store. Those include Coca-Cola's "Happiness Factory," released last month; Miller Lite's "Round Runner," launched in May; Ford Motor Co.'s "Flex Photo Lab," out last October; Audi "A4 Driving Challenge," released last August; and Pizza Hut's ordering and game app and Nissan's "Cube Party Roundup," both introduced last week.
  • Twitter leaps 1,989% YOY | MarketingCharts – Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. Facebook remains #1 for overall visitors as well as time on site.
  • New Study Finds Correlation Between Social Media and Financial Success – Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
  • SEOmoz | CAPTCHAs' Effect on Conversion Rates – With CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also be people who couldn’t figure out the CAPTCHA and finally just gave up. With CAPTCHA’s on, SPAM and failed conversions accounted for 7.3% of all the conversions for the 3 month period. With CAPTCHA’s off, SPAM conversions accounted for 4.1% of all the conversions for the 3 month period. That possibly means when CAPTCHA’s are on, the company could lose out on 3.2% of all their conversions!
  • 10 Rules For Advertising On Facebook – 'Rules' for Facebook have pretty good crossover for marketing/branding/advertising presence in other social media channels. Some really good advice here.
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2
Jul 09

Link roundup: read & recommended between June 30th and July 2nd

Added to my Delicious bookmarks between June 30th through July 2nd:

  • Half of Twitter Registrants Have Never Tweeted – Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.
  • Facebook Connect Is A Huge Success — By The Numbers – Registration: sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.
    Engagement: sites with Facebook Connect see a 15-100% increase in reviews and other user generated content
    Traffic: For each story published in Facebook, we see roughly 3 clicks back to the site. Nearly half the stories in the Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.
  • Strategic Blogging and Some Tactics to Nail It | chrisbrogan.com – Once you get past the “should my company be blogging” hurdle and into the “okay, so now what?” part of the race, the next question you might find yourself facing is, “What should I be doing to marry my blogging to my business goals?”
  • The sour Wikipedian | Rough Type: Nicholas Carr's Blog – Forget altruism. Misanthropy and egotism are the fuel of online social production. That's the conclusion suggested by a new study of the character traits of the contributors to Wikipedia. A team of Israeli research psychologists gave personality tests to 69 Wikipedians and 70 non-Wikipedians. They discovered that, as New Scientist puts it, Wikipedians are generally "grumpy," "disagreeable," and "closed to new ideas."
  • YouTube CTA Overlay Lets You Drive Users Elsewhere – MarketingVOX – Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.