Posts Tagged: casestudy

Links — 1 Comment
31
Aug 09

Link roundup: read & recommended between August 28th and August 31st

Added to my Delicious bookmarks between August 28th through August 31st:

Links — Comments Off
31
Jul 09

Link roundup: read & recommended between July 28th and July 31st

Added to my Delicious bookmarks between July 28th through July 31st:

  • Social Media Best Practices – eMarketer – In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.
  • Managing Your Small Business’s Online Reputation – NYTimes.com – Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.

    How do you manage your reputation when everybody is a critic?

  • B2B Marketers Latching Onto Social Media : MarketingProfs – Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers, reports BtoB Online.

    Nearly two-thirds (66%) of polled marketers said they use social media, up from 20% from two years ago. Among B2B marketers, 57% said they now use social media, up from 15% in 2007.

  • MediaPost Publications Study: Who's On Which Social Nets 07/28/2009 – More than half of social network users have associated their profiles with a brand, company or product. While much has been written about negative nature of Web 2.0 and blog posts, social network users are more likely to say positive things about brands, companies or products.
  • The Importance of Social Media Audits « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and employees are participating on the social web. Audits are key for identifying priorities, benchmarking previous efforts, and planning for future efforts; the same applies for social media.
  • Why People Use Twitter – eMarketer – Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.

    Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.

Links — Comments Off
28
Jul 09

Link roundup: read & recommended between July 27th and July 28th

Added to my Delicious bookmarks between July 27th through July 28th:

  • Discovery Launches Facebook Connect Enabled Shark Week Promotion – Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
  • LinkedIn Gives You a Better Way to Brand Your Business – LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.
  • 7 Secrets to Tweeting Your Corporate Culture – Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitte
  • Red Cross Social Media Strategy Handbook – Handbook for Red Cross to familiarize stakeholders with the national social media philosophy, invite them to find, join, and participate in the national social media presence, and guide them in creating their own local social media presence.
  • Summer At MoMA – MoMa trip planning
  • Where in the world are those 18.6 million iPod touches? – Apple 2.0 – Fortune Brainstorm Tech – According to AdMob, Canadians have purchased more than 1.36 million iPod touches but only 805,594 iPhones.
  • How to Get In Tune with Your Readers Needs [and Produce Compelling Content] – For content to be compelling it needs to connect with needs of those consuming it.

    Whether those needs are for entertainment, news, inspiration, community, instruction, intellectual stimulation, a laugh/or a cry etc – if your content meets the need it goes a long long way to being compelling – after-all, who pays attention to something that has little relevance to them?

Links — Comments Off
24
Jul 09

Link roundup: read & recommended between July 23rd and July 24th

Added to my Delicious bookmarks between July 23rd through July 24th:

  • B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ – Marketing & Strategy Innovation Blog – The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.
  • Twitter 101 for Business — A Special Guide – Twitter launches new guide for business
  • Build a better bond with bloggers – iMediaConnection.com – Sponsoring bloggers and the conversations taking place online is big business these days. So big that businesses, according to an article in the June 21, 2009 PARADE Magazine, "spend about $1.6 billion a year on 'word-of-mouth' advertising, promoting their goods to bloggers and to people who use social-media websites like Facebook, according to the research firm PQ Media."
  • 10 Ways Universities Share Information Using Social Media – Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs.
  • 10 Ways Universities Are Engaging Alumni Using Social Media – Universities across the country are beginning to use social media tools to engage alumni and build a network of graduates with a shared affinity for the institution.
Links — Comments Off
22
Jul 09

Bookmarks for July 22nd

Added to my Delicious bookmarks on July 22nd:

Links — Comments Off
30
Jun 09

Link roundup: read & recommended between June 29th and June 30th

Added to my Delicious bookmarks between June 29th through June 30th:

  • Teens More “Normal” Than You Think Regarding Media Usage | Nielsen Wire – "It might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise."
  • HOW TO: Use Social Media for Enterprise Business – Don’t underestimate how much information is on the web. It’s stunning what you can learn just by reaching out. If you and your business have a strong social presence, it’s simply easier for potential partners, customers, employers, and businesses to find you. In enterprise, it’s about closing the deal and standing out; social media’s one of the easiest ways to achieve this goal.
  • BBQ Chain Smokey Bones Turns Staff Into Social Media Hosts – Advertising Age – Digital – “It's great for somebody to have a job as a tweeter. [It's] much better if tweeting, Facebook, blogging, etc. is part of lots of employees' jobs.” Case study of a small chain of restaurants that has created a 'social media army' of its employees to spread the word about the restaurant. Since the new website and associated features went live in February, web traffic is up 50% and the chain's e-mail list has increased 30%, "to the six-figure range," Mr. Unger said. Building the e-mail database was critical for the agency, which will rely heavily on e-mail blasts for future marketing efforts. Across the Facebook, MySpace and corporate pages, Mr. Unger said, the chain is adding about 2,200 followers each month. The web launch was accompanied by limited print and outdoor support.
  • Mobile Phones Beat PCs for Young Women – The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups, smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.
  • The 5 Phases Of The Facebook Sales Funnel – A useful 'Facebook Marketing 101' reference: "The Facebook sales process is an elongated one which entails engaging the user throughout the entire sales process (starting with their pre-purchase experience)."
Uncategorized — Comments Off
17
Jun 09

Bookmarks for June 17th from 22:16 to 22:16

Bookmarked on June 17th

  • Molson gets social | Marketer News – Molson has been one of Canada’s more aggressive brands when it comes to using social media to reach out to consumers. In this web-exclusive, created as part of Marketing’s special “Brave New World” special issue on new media, Ferg Devins, Molson’s vice-president of government and public affairs, talked to Marketing’s Matt Semansky about the brewer’s recipe for social media authenticity, how it learned from a Facebook promotion that backfired and why Devins is a fan of “Liam.”
Uncategorized — Comments Off
10
Jun 09

Bookmarks for June 10th from 18:06 to 18:06

Bookmarked on June 10th

  • Stanford University’s Facebook Profile is One of the Most Popular Official University Pages – … the university used each Wall post as a small experiment to gather data (e.g., number of comments, likes, and fans removed) on what types of media forms and topics resonated with fans – and the finding was that fans responded to people-centered content.

    With this information, Stanford is the first among universities to build its Page around interaction – not with the university itself, but with the people within it.