Added to my Delicious bookmarks between July 23rd through July 24th:
- B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ – Marketing & Strategy Innovation Blog – The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ, the leading e-marketplace for maritime shipping (and also a Marketo customer). Over the last two years, John has revolutionized the company's marketing strategy using Marketo Lead Management, introducing social media engagement, and leveraging the best practices he garnered over two decades of marketing at communications and high technology companies such as Cramer Systems (acquired by Amdocs), Microsoft, Oracle, SAP and Ariba. You can follow John on Twitter @jwatton.
- Twitter 101 for Business — A Special Guide – Twitter launches new guide for business
- Build a better bond with bloggers – iMediaConnection.com – Sponsoring bloggers and the conversations taking place online is big business these days. So big that businesses, according to an article in the June 21, 2009 PARADE Magazine, "spend about $1.6 billion a year on 'word-of-mouth' advertising, promoting their goods to bloggers and to people who use social-media websites like Facebook, according to the research firm PQ Media."
- 10 Ways Universities Share Information Using Social Media – Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs.
- 10 Ways Universities Are Engaging Alumni Using Social Media – Universities across the country are beginning to use social media tools to engage alumni and build a network of graduates with a shared affinity for the institution.
