Posts Tagged: content

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22
Oct 09

Link roundup: read & recommended between September 22nd and October 22nd

Added to my Delicious bookmarks between September 22nd through October 22nd:

  • 500 Internal Server Error – 500 Internal Server Error
  • 5 Winning Post Ideas for Your Small Business Blog : Technology : Idea Hub :: American Express OPEN Forum – Keeping content fresh is one of the most important things you can do on your small business blog. Consistently putting out quality posts accomplishes two important goals: it turns visitors into repeat visitors and it creates a community around your content. Further, good content builds on itself over time and will slowly increase your blog's traffic as it becomes more discoverable in search engines. However, blogging regularly isn’t easy, and while it's true that almost anything can be turned into a blog post, generating ideas for fresh, original, high quality content is difficult, especially for those new to blogging.

    In this post we'll take a look at five different types of posts that you can use on your business blog. We'll talk about what these posts look like, explore why each variety of post works especially well for business blogs, and look at examples of each type of post from actual blogs around the web.

  • Working Less Means Working Better, Says Study – Productivity – Lifehacker – It's no surprise that cutting back on work and taking regular breaks is beneficial for workers, but a four-year study from the Harvard Business School found that less work also benefits workers—and workplace productivity—in less obvious ways.
  • The Beginner's Guide to Tricking Out Your WordPress Blog – Blogs – Lifehacker – Nice overview for Wordpress newbies
  • HOW TO: Set Up a Winning Facebook Fan Page – Nice, simple overview of how to set up a Facebook Fan Page
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28
Jul 09

Link roundup: read & recommended between July 27th and July 28th

Added to my Delicious bookmarks between July 27th through July 28th:

  • Discovery Launches Facebook Connect Enabled Shark Week Promotion – Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
  • LinkedIn Gives You a Better Way to Brand Your Business – LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.
  • 7 Secrets to Tweeting Your Corporate Culture – Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitte
  • Red Cross Social Media Strategy Handbook – Handbook for Red Cross to familiarize stakeholders with the national social media philosophy, invite them to find, join, and participate in the national social media presence, and guide them in creating their own local social media presence.
  • Summer At MoMA – MoMa trip planning
  • Where in the world are those 18.6 million iPod touches? – Apple 2.0 – Fortune Brainstorm Tech – According to AdMob, Canadians have purchased more than 1.36 million iPod touches but only 805,594 iPhones.
  • How to Get In Tune with Your Readers Needs [and Produce Compelling Content] – For content to be compelling it needs to connect with needs of those consuming it.

    Whether those needs are for entertainment, news, inspiration, community, instruction, intellectual stimulation, a laugh/or a cry etc – if your content meets the need it goes a long long way to being compelling – after-all, who pays attention to something that has little relevance to them?

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2
Jul 09

Link roundup: read & recommended between June 30th and July 2nd

Added to my Delicious bookmarks between June 30th through July 2nd:

  • Half of Twitter Registrants Have Never Tweeted – Despite significant growth in the number of Twitter accounts since last year, 53% of those who have registered with the much-publicized micro-blogging service have no followers, 56% are not following anyone, and 55% have never even tweeted, according to a report from HubSpot.
  • Facebook Connect Is A Huge Success — By The Numbers – Registration: sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.
    Engagement: sites with Facebook Connect see a 15-100% increase in reviews and other user generated content
    Traffic: For each story published in Facebook, we see roughly 3 clicks back to the site. Nearly half the stories in the Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.
  • Strategic Blogging and Some Tactics to Nail It | chrisbrogan.com – Once you get past the “should my company be blogging” hurdle and into the “okay, so now what?” part of the race, the next question you might find yourself facing is, “What should I be doing to marry my blogging to my business goals?”
  • The sour Wikipedian | Rough Type: Nicholas Carr's Blog – Forget altruism. Misanthropy and egotism are the fuel of online social production. That's the conclusion suggested by a new study of the character traits of the contributors to Wikipedia. A team of Israeli research psychologists gave personality tests to 69 Wikipedians and 70 non-Wikipedians. They discovered that, as New Scientist puts it, Wikipedians are generally "grumpy," "disagreeable," and "closed to new ideas."
  • YouTube CTA Overlay Lets You Drive Users Elsewhere – MarketingVOX – Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.
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25
Jun 09

Link roundup: read & recommended between June 23rd and June 25th

Added to my Delicious bookmarks between June 23rd through June 25th:

  • Survey Says: Social Networks Should Push the Envelope With Ads – the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.
  • What's the Last Innovation We've Seen Coming out from the Banks? Scenarios for Banks in 2020? – Marketing & Strategy Innovation Blog – How can every customer be empowered with the knowledge and tools to take better control of their financial futures?
    How will banking interactions evolve as a customer’s physical and virtual worlds become completely intertwined?
    How will social networks and mobile platforms transform customers’ banking experiences, making it easier, more convenient, and better integrated with their daily lives?
  • Assessing the Power of Ads | AdWeek – You might think today's young adults, who grew up in a pop culture drenched in irony, would be less susceptible than their elders to the influence of advertising when they make major purchase decisions. Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so — vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus. This pattern of response will not please people who think advertisers pay too little attention to older consumers, as it suggests the elders would be more resistant in any case, while young adults are still comparatively impressionable.
  • What’s Your Child Doing on Facebook? | Ipsos Reid – Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period.

    Of note, many online teens have social network accounts at more than one site. Of the online Canadian teenagers with social networking profiles, almost all (93%) have a profile on Facebook. The next most popular social networking sites for these teens are Windows Live Space (29%), and MySpace (19%). Facebook is the only site to experience a significant increase in the last 18 months, increasing by 24 percentage points (up from 69%).

  • 6 Steps to Valuable Internet Content (unabridged) – Marketing & Strategy Innovation Blog – "The web is not a place for a cut and paste from your Corporate paper brochures, there is no value for your visitors in doing that, and they won’t come back to your website if you do this."