Bookmarked on June 10th
- Local Mobile Content Audience Grows 51% – The number of consumers who seek local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers are increasingly using downloaded applications and SMS to access local content.
- Gays & Lesbians More Likely to Read Blogs, Tweet, Use SocNets – More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog – compared with only 38% of heterosexuals – and also are more likely to use popular social networking sites and microblogging tool Twitter
- 95% of Teen Shoppers Notice Mall Ads – Nearly all (95%) teen shoppers (ages 12-17) in the US who have visited a mall in the past 30 days say they notice some type of mall advertising, according to (pdf) recent research from Arbitron and Scarborough Research. These teens also spend significant amounts of time and money in the mall and are feeling the pinch of the current economic crisis.
