Added to my Delicious bookmarks on July 22nd:
- Nike: Just do digital | Digital | Revolution – "We don't do advertising any more. We just do cool stuff," says Pestridge. "It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people's lives and digital allows us to do that."
- How to Use Interns In Your Social Programs « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Using low cost interns are critical in getting an often unfunded skunk-works project is a good way to get the program up to speed in house –but relying on them for strategic corporate communications is a risk.
- Carl’s Jr. Brings Sponsored Conversations to Video | Nate Elliott – Carl’s Jr. — no stranger, of course, to pushing boundaries in online video — recruited YouTube stars and gave them a simple mission: make a video about how you eat hamburgers, and mention the chain’s new portobello mushroom burger. They won’t say how many video creators they’ve engaged for the campaign, or how much they’re paying each. But they expect the videos to generate a total of more than 10 million views.
- Online Video Contests Can Help Marketers Listen To And Energize Their Customers | The Forrester Blog – Why are so many marketers running online video contests? Because users love online contests almost as much as they love online video — and because user-generated video contests can help marketers achieve a huge range of marketing objectives.
- Twitcam Brings Livestreaming to Twitter – MarketingVOX – Live video streaming firm Livestream has launched twitcam.com, an ad-supported app that lets users add live streaming video to their Twitter feeds.
