Posts Tagged: guidelines

Links — Comments Off
21
Sep 09

Link roundup: read & recommended between September 16th and September 21st

Added to my Delicious bookmarks between September 16th through September 21st:

  • Foursquare Beats Twitter to Local Advertising Goldmine – Foursquare, however, isn’t wasting any time on monetizing and has just beat Twitter to the business services market. Today marks the launch of their beta advertising platform — Foursquare for Businesses — designed to provide retailers with an opportunity to highlight specials to Foursquare users who check-in nearby and get data based on the location-based campaigns.
  • Online Database of Social Media Policies – Database of 82 corporate social media policies
  • WordPress Super Cache – WP Super Cache is a static caching plugin for WordPress. It generates html files that are served directly by Apache without processing comparatively heavy PHP scripts. By using this plugin you will speed up your WordPress blog significantly.
  • Newspapers get the kind of communities they deserve » Nieman Journalism Lab – "… what seems to escape many journalists is the direct connection between their own indifference to interacting with readers and the parlous state of their comments. If my research has taught me anything — not to mention writing columns and a blog for 15 years — it is that the surest way to improve the tone of the debate in forums or comments is to get involved in them. Writers who do, both at the Globe and elsewhere, uniformly say it has a significant effect on the civility of the comments they receive afterwards.
  • Alvenda Lets Consumers Shop From Their Facebook Pages – Advertising Age – Digital – A hypothetical example of how it works: You create a gift registry on Target.com or Macys.com, and by hitting a button you can share your registry with all your friends on Facebook. They'll see the notification in their newsfeed — "Karen has shared her gift registry" — and, without leaving the newsfeed, Karen's friends can purchase off the registry. Users could also compile wish lists on retailer sites (or e-commerce-enabled brand pages) that they share with their Facebook newsfeed. Their friends will then have the option to pool their money to purchase items from that wishlist together.
Links — Comments Off
28
Jul 09

Link roundup: read & recommended between July 27th and July 28th

Added to my Delicious bookmarks between July 27th through July 28th:

  • Discovery Launches Facebook Connect Enabled Shark Week Promotion – Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
  • LinkedIn Gives You a Better Way to Brand Your Business – LinkedIn has just rolled out Custom Company Profiles to help you make your company profile shine bright and attract would be applicants with targeted content, better visibility, and more modules.
  • 7 Secrets to Tweeting Your Corporate Culture – Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitte
  • Red Cross Social Media Strategy Handbook – Handbook for Red Cross to familiarize stakeholders with the national social media philosophy, invite them to find, join, and participate in the national social media presence, and guide them in creating their own local social media presence.
  • Summer At MoMA – MoMa trip planning
  • Where in the world are those 18.6 million iPod touches? – Apple 2.0 – Fortune Brainstorm Tech – According to AdMob, Canadians have purchased more than 1.36 million iPod touches but only 805,594 iPhones.
  • How to Get In Tune with Your Readers Needs [and Produce Compelling Content] – For content to be compelling it needs to connect with needs of those consuming it.

    Whether those needs are for entertainment, news, inspiration, community, instruction, intellectual stimulation, a laugh/or a cry etc – if your content meets the need it goes a long long way to being compelling – after-all, who pays attention to something that has little relevance to them?