breebop.comOdds & sods that interest me

Added to my Delicious bookmarks between September 16th through September 21st:

• Foursquare Beats Twitter to Local Advertising Goldmine – Foursquare, however, isn’t wasting any time on monetizing and has just beat Twitter to the business services market. Today marks the launch of their beta advertising platform — Foursquare for Businesses — designed to provide retailers with an opportunity to highlight specials to Foursquare users who check-in nearby and get data based on the location-based campaigns.
• Online Database of Social Media Policies – Database of 82 corporate social media policies
• WordPress Super Cache – WP Super Cache is a static caching plugin for WordPress. It generates html files that are served directly by Apache without processing comparatively heavy PHP scripts. By using this plugin you will speed up your WordPress blog significantly.
• Newspapers get the kind of communities they deserve » Nieman Journalism Lab – "… what seems to escape many journalists is the direct connection between their own indifference to interacting with readers and the parlous state of their comments. If my research has taught me anything — not to mention writing columns and a blog for 15 years — it is that the surest way to improve the tone of the debate in forums or comments is to get involved in them. Writers who do, both at the Globe and elsewhere, uniformly say it has a significant effect on the civility of the comments they receive afterwards.
• Alvenda Lets Consumers Shop From Their Facebook Pages – Advertising Age – Digital – A hypothetical example of how it works: You create a gift registry on Target.com or Macys.com, and by hitting a button you can share your registry with all your friends on Facebook. They'll see the notification in their newsfeed — "Karen has shared her gift registry" — and, without leaving the newsfeed, Karen's friends can purchase off the registry. Users could also compile wish lists on retailer sites (or e-commerce-enabled brand pages) that they share with their Facebook newsfeed. Their friends will then have the option to pool their money to purchase items from that wishlist together.