Added to my Delicious bookmarks between July 8th through July 10th:
- Tourism BC | Research – B.C. travel & tourism research
- Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire – Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
- Social Media: Anderson Analytics Reveals Users' Habits – Advertising Age – Digital – "Which social network you favor says a lot about you — and you might be surprised just what it says."
- 39% of Moms Make 'Net Time Their Quiet Time – MarketingVOX – New behavioural research on digital habits of moms. "The number of moms who use social media regularly (e.g. Facebook, MySpace, BabyCenter Community) has significantly increased from 11% to 63% since 2006; a change of 462%."
- Kids Flocking to the Web | Nielsen Online – "According to Nielsen, kids 2-11 spent nearly seven hours online per month five years ago, versus 11 hours a month in 2009, with boys spending slightly more time on average than girls (seven percent more this past May). That usage disparity is perhaps most evident in online video viewing, as boys accounted for 61 percent of video streams among kids on the Web and 57 percent of kids time spent viewing videos."
- 5 outstanding corporate blogs | iMedia Connection – "Corporate blogging is a great marketing tool — but not one that should be launched lightly. Like other marketing initiatives, a company's blog is an investment that should produce a measurable return. Thus much thought should be given to ways in which companies can enhance the value of these programs for both their consumers and their own bottom lines."
