Posts Tagged: local

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21
Sep 09

Link roundup: read & recommended between September 16th and September 21st

Added to my Delicious bookmarks between September 16th through September 21st:

  • Foursquare Beats Twitter to Local Advertising Goldmine – Foursquare, however, isn’t wasting any time on monetizing and has just beat Twitter to the business services market. Today marks the launch of their beta advertising platform — Foursquare for Businesses — designed to provide retailers with an opportunity to highlight specials to Foursquare users who check-in nearby and get data based on the location-based campaigns.
  • Online Database of Social Media Policies – Database of 82 corporate social media policies
  • WordPress Super Cache – WP Super Cache is a static caching plugin for WordPress. It generates html files that are served directly by Apache without processing comparatively heavy PHP scripts. By using this plugin you will speed up your WordPress blog significantly.
  • Newspapers get the kind of communities they deserve » Nieman Journalism Lab – "… what seems to escape many journalists is the direct connection between their own indifference to interacting with readers and the parlous state of their comments. If my research has taught me anything — not to mention writing columns and a blog for 15 years — it is that the surest way to improve the tone of the debate in forums or comments is to get involved in them. Writers who do, both at the Globe and elsewhere, uniformly say it has a significant effect on the civility of the comments they receive afterwards.
  • Alvenda Lets Consumers Shop From Their Facebook Pages – Advertising Age – Digital – A hypothetical example of how it works: You create a gift registry on Target.com or Macys.com, and by hitting a button you can share your registry with all your friends on Facebook. They'll see the notification in their newsfeed — "Karen has shared her gift registry" — and, without leaving the newsfeed, Karen's friends can purchase off the registry. Users could also compile wish lists on retailer sites (or e-commerce-enabled brand pages) that they share with their Facebook newsfeed. Their friends will then have the option to pool their money to purchase items from that wishlist together.
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4
Aug 09

Link roundup: read & recommended between July 31st and August 4th

Added to my Delicious bookmarks between July 31st through August 4th:

  • YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners – MarketingVOX – ouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video.
  • Study: Women Value SocNets but Won't Pay Fees – MarketingVOX – The top five reasons women belong to social networks:

    To network professionally
    To stay up-to-date with friends
    To stay up-to-date with groups they belong to
    To promote their business.
    To research products or services

  • Trends Shaping the New Consumer » Ipsos-Ideas.com – The New Consumer has re-evaluated individual and societal roles and has decided to 'reboot' and start over. No longer content to leave it to institutions to repair what they see as the system's shortcomings or failures, they are leading the way and taking charge. They are taking this opportunity to do away with artificial and manufactured needs, rediscover the true value of things and live new experiences. They are conspicuously green, consuming in different ways – looking for tangible ways to indulge on a dime instead of a dollar, to share and swap as opposed to buy, to reuse and exchange instead of dispose – and are not shy about letting people know they are doing it. They choose to do their business with suppliers who authentically share their values of social and environmental responsibility, and they understand that the internet has empowered them with an unprecedented voice, reach and participation in product or service development.
  • Stop Saying Sorry, Start Getting Really Social – "It's a mistake to think that simply responding to negative customer experiences with a speedy Tweet, or jolly little video, is enough. But unless you’re prepared to perform root and branch surgery on the way that your company works, and put the customer at the heart of everything that you do, it won’t make a difference as you’ll always be fighting fires"
  • MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons – LinkedIn requires a special approach to lead generation, and presents some unique challenges for marketers.
  • Mobile Data Users Connecting To Ads In Other Media | MediaPost – while people are not averse to advertising on mobile devices, they object to the lack of relevant ads. Working with comScore on its latest round of mobile research, Starcom found 63% of mobile data subscribers are using mobile phones as a way to access ads or offers in other media.
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31
Jul 09

Link roundup: read & recommended between July 28th and July 31st

Added to my Delicious bookmarks between July 28th through July 31st:

  • Social Media Best Practices – eMarketer – In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.
  • Managing Your Small Business’s Online Reputation – NYTimes.com – Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.

    How do you manage your reputation when everybody is a critic?

  • B2B Marketers Latching Onto Social Media : MarketingProfs – Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers, reports BtoB Online.

    Nearly two-thirds (66%) of polled marketers said they use social media, up from 20% from two years ago. Among B2B marketers, 57% said they now use social media, up from 15% in 2007.

  • MediaPost Publications Study: Who's On Which Social Nets 07/28/2009 – More than half of social network users have associated their profiles with a brand, company or product. While much has been written about negative nature of Web 2.0 and blog posts, social network users are more likely to say positive things about brands, companies or products.
  • The Importance of Social Media Audits « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and employees are participating on the social web. Audits are key for identifying priorities, benchmarking previous efforts, and planning for future efforts; the same applies for social media.
  • Why People Use Twitter – eMarketer – Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.

    Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.

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10
Jun 09

Bookmarks for June 10th from 20:28 to 20:37

Bookmarked on June 10th

  • Local Mobile Content Audience Grows 51% – The number of consumers who seek local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers are increasingly using downloaded applications and SMS to access local content.
  • Gays & Lesbians More Likely to Read Blogs, Tweet, Use SocNets – More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog – compared with only 38% of heterosexuals – and also are more likely to use popular social networking sites and microblogging tool Twitter
  • 95% of Teen Shoppers Notice Mall Ads – Nearly all (95%) teen shoppers (ages 12-17) in the US who have visited a mall in the past 30 days say they notice some type of mall advertising, according to (pdf) recent research from Arbitron and Scarborough Research. These teens also spend significant amounts of time and money in the mall and are feeling the pinch of the current economic crisis.
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8
Jun 09

Bookmarks for June 8th from 20:12 to 20:12

Bookmarked on June 8th

  • Local Government Reputation Campaign – People value their local council far less than the services the council provides.

    MORI research has identified 12 core actions that, when delivered well, have a marked and positive impact on a councils' reputation. So the Reputation campaign is about councils working together to deliver these core actions – supported by the LGA and IDeA.