Posts Tagged: mobile

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9
Sep 09

Link roundup: read & recommended between September 4th and September 9th

Added to my Delicious bookmarks between September 4th through September 9th:

  • Tuesday Tops for Brands on Facebook – MarketingVOX – Click-throughs for Facebook brand pages average about 6.76% — still much higher than the click-through rates for display advertising across social networks in general, including Facebook itself.
  • 21 Great Plugins to Manage Multi-Author Blogs Efficiently – Multi-Author Blogs are a popular trend that is spreading rapidly in the blogging industry. It is getting hard to keep up with the fresh content for one man bloggers therefore more and more blogs are now seeking for guest authors, co-authors, and multi-authors. This is not only a great way to expand your blog’s content, but it is a great way to attract different type of audiences.
  • Must See SEO Guide for All WordPress Bloggers – SEO for WordPress blogs is more focused on the technical infrastructure of your site, and your ability to write creative articles that are noteworthy for others to read and link to. This SEO guide should be your reference point for all WordPress blogs because in here we will mention some of the tips that has been proven to work. These techniques does not require heavy investment except for few bits of your time.
  • How to reach young consumers using the mobile channel | mobiThinking – What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world. These fall neatly into two categories:
    A) Five things you should know about mobile and youth
    B) Eight tips for successful engagement with young people via mobile
  • In These Ads, Customers Are The Celebrities – Forbes.com – Big brands forgoing celebrity endorsements in favour of featuring real customers during recession.
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31
Aug 09

Link roundup: read & recommended between August 28th and August 31st

Added to my Delicious bookmarks between August 28th through August 31st:

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4
Aug 09

Link roundup: read & recommended between July 31st and August 4th

Added to my Delicious bookmarks between July 31st through August 4th:

  • YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners – MarketingVOX – ouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video.
  • Study: Women Value SocNets but Won't Pay Fees – MarketingVOX – The top five reasons women belong to social networks:

    To network professionally
    To stay up-to-date with friends
    To stay up-to-date with groups they belong to
    To promote their business.
    To research products or services

  • Trends Shaping the New Consumer » Ipsos-Ideas.com – The New Consumer has re-evaluated individual and societal roles and has decided to 'reboot' and start over. No longer content to leave it to institutions to repair what they see as the system's shortcomings or failures, they are leading the way and taking charge. They are taking this opportunity to do away with artificial and manufactured needs, rediscover the true value of things and live new experiences. They are conspicuously green, consuming in different ways – looking for tangible ways to indulge on a dime instead of a dollar, to share and swap as opposed to buy, to reuse and exchange instead of dispose – and are not shy about letting people know they are doing it. They choose to do their business with suppliers who authentically share their values of social and environmental responsibility, and they understand that the internet has empowered them with an unprecedented voice, reach and participation in product or service development.
  • Stop Saying Sorry, Start Getting Really Social – "It's a mistake to think that simply responding to negative customer experiences with a speedy Tweet, or jolly little video, is enough. But unless you’re prepared to perform root and branch surgery on the way that your company works, and put the customer at the heart of everything that you do, it won’t make a difference as you’ll always be fighting fires"
  • MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons – LinkedIn requires a special approach to lead generation, and presents some unique challenges for marketers.
  • Mobile Data Users Connecting To Ads In Other Media | MediaPost – while people are not averse to advertising on mobile devices, they object to the lack of relevant ads. Working with comScore on its latest round of mobile research, Starcom found 63% of mobile data subscribers are using mobile phones as a way to access ads or offers in other media.
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30
Jun 09

Link roundup: read & recommended between June 29th and June 30th

Added to my Delicious bookmarks between June 29th through June 30th:

  • Teens More “Normal” Than You Think Regarding Media Usage | Nielsen Wire – "It might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise."
  • HOW TO: Use Social Media for Enterprise Business – Don’t underestimate how much information is on the web. It’s stunning what you can learn just by reaching out. If you and your business have a strong social presence, it’s simply easier for potential partners, customers, employers, and businesses to find you. In enterprise, it’s about closing the deal and standing out; social media’s one of the easiest ways to achieve this goal.
  • BBQ Chain Smokey Bones Turns Staff Into Social Media Hosts – Advertising Age – Digital – “It's great for somebody to have a job as a tweeter. [It's] much better if tweeting, Facebook, blogging, etc. is part of lots of employees' jobs.” Case study of a small chain of restaurants that has created a 'social media army' of its employees to spread the word about the restaurant. Since the new website and associated features went live in February, web traffic is up 50% and the chain's e-mail list has increased 30%, "to the six-figure range," Mr. Unger said. Building the e-mail database was critical for the agency, which will rely heavily on e-mail blasts for future marketing efforts. Across the Facebook, MySpace and corporate pages, Mr. Unger said, the chain is adding about 2,200 followers each month. The web launch was accompanied by limited print and outdoor support.
  • Mobile Phones Beat PCs for Young Women – The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups, smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.
  • The 5 Phases Of The Facebook Sales Funnel – A useful 'Facebook Marketing 101' reference: "The Facebook sales process is an elongated one which entails engaging the user throughout the entire sales process (starting with their pre-purchase experience)."
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10
Jun 09

Bookmarks for June 10th from 20:28 to 20:37

Bookmarked on June 10th

  • Local Mobile Content Audience Grows 51% – The number of consumers who seek local information on a mobile device grew 51% from March 2008 to March 2009, according to data from comScore Mobile, which also found that mobile subscribers are increasingly using downloaded applications and SMS to access local content.
  • Gays & Lesbians More Likely to Read Blogs, Tweet, Use SocNets – More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog – compared with only 38% of heterosexuals – and also are more likely to use popular social networking sites and microblogging tool Twitter
  • 95% of Teen Shoppers Notice Mall Ads – Nearly all (95%) teen shoppers (ages 12-17) in the US who have visited a mall in the past 30 days say they notice some type of mall advertising, according to (pdf) recent research from Arbitron and Scarborough Research. These teens also spend significant amounts of time and money in the mall and are feeling the pinch of the current economic crisis.