Posts Tagged: statistics

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21
Jul 09

Link roundup: read & recommended between July 16th and July 21st

Added to my Delicious bookmarks between July 16th through July 21st:

  • iPhone Games: Idea Attracts Coke, Audi, but not Many Others – Advertising Age – Digital – there are only a few handfuls of branded games in the App Store. Those include Coca-Cola's "Happiness Factory," released last month; Miller Lite's "Round Runner," launched in May; Ford Motor Co.'s "Flex Photo Lab," out last October; Audi "A4 Driving Challenge," released last August; and Pizza Hut's ordering and game app and Nissan's "Cube Party Roundup," both introduced last week.
  • Twitter leaps 1,989% YOY | MarketingCharts – Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. Facebook remains #1 for overall visitors as well as time on site.
  • New Study Finds Correlation Between Social Media and Financial Success – Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
  • SEOmoz | CAPTCHAs' Effect on Conversion Rates – With CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also be people who couldn’t figure out the CAPTCHA and finally just gave up. With CAPTCHA’s on, SPAM and failed conversions accounted for 7.3% of all the conversions for the 3 month period. With CAPTCHA’s off, SPAM conversions accounted for 4.1% of all the conversions for the 3 month period. That possibly means when CAPTCHA’s are on, the company could lose out on 3.2% of all their conversions!
  • 10 Rules For Advertising On Facebook – 'Rules' for Facebook have pretty good crossover for marketing/branding/advertising presence in other social media channels. Some really good advice here.
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11
Jul 09

Link roundup: read & recommended between July 8th and July 10th

Added to my Delicious bookmarks between July 8th through July 10th:

  • Tourism BC | Research – B.C. travel & tourism research
  • Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire – Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
  • Social Media: Anderson Analytics Reveals Users' Habits – Advertising Age – Digital – "Which social network you favor says a lot about you — and you might be surprised just what it says."
  • 39% of Moms Make 'Net Time Their Quiet Time – MarketingVOX – New behavioural research on digital habits of moms. "The number of moms who use social media regularly (e.g. Facebook, MySpace, BabyCenter Community) has significantly increased from 11% to 63% since 2006; a change of 462%."
  • Kids Flocking to the Web | Nielsen Online – "According to Nielsen, kids 2-11 spent nearly seven hours online per month five years ago, versus 11 hours a month in 2009, with boys spending slightly more time on average than girls (seven percent more this past May). That usage disparity is perhaps most evident in online video viewing, as boys accounted for 61 percent of video streams among kids on the Web and 57 percent of kids time spent viewing videos."
  • 5 outstanding corporate blogs | iMedia Connection – "Corporate blogging is a great marketing tool — but not one that should be launched lightly. Like other marketing initiatives, a company's blog is an investment that should produce a measurable return. Thus much thought should be given to ways in which companies can enhance the value of these programs for both their consumers and their own bottom lines."
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30
Jun 09

Link roundup: read & recommended between June 29th and June 30th

Added to my Delicious bookmarks between June 29th through June 30th:

  • Teens More “Normal” Than You Think Regarding Media Usage | Nielsen Wire – "It might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise."
  • HOW TO: Use Social Media for Enterprise Business – Don’t underestimate how much information is on the web. It’s stunning what you can learn just by reaching out. If you and your business have a strong social presence, it’s simply easier for potential partners, customers, employers, and businesses to find you. In enterprise, it’s about closing the deal and standing out; social media’s one of the easiest ways to achieve this goal.
  • BBQ Chain Smokey Bones Turns Staff Into Social Media Hosts – Advertising Age – Digital – “It's great for somebody to have a job as a tweeter. [It's] much better if tweeting, Facebook, blogging, etc. is part of lots of employees' jobs.” Case study of a small chain of restaurants that has created a 'social media army' of its employees to spread the word about the restaurant. Since the new website and associated features went live in February, web traffic is up 50% and the chain's e-mail list has increased 30%, "to the six-figure range," Mr. Unger said. Building the e-mail database was critical for the agency, which will rely heavily on e-mail blasts for future marketing efforts. Across the Facebook, MySpace and corporate pages, Mr. Unger said, the chain is adding about 2,200 followers each month. The web launch was accompanied by limited print and outdoor support.
  • Mobile Phones Beat PCs for Young Women – The “Women and Digital Life” study, revealed that more than 80% of US women now use a wireless device and 17% use using a smartphone, such as an iPhone, BlackBerry or models from HTC, Samsung, LG or similar. Among those in the 12-24 and 25-39 age groups, smartphone ownership is now 23%. In contrast 11% of women ages 40+ own a smartphone.
  • The 5 Phases Of The Facebook Sales Funnel – A useful 'Facebook Marketing 101' reference: "The Facebook sales process is an elongated one which entails engaging the user throughout the entire sales process (starting with their pre-purchase experience)."