Posts Tagged: strategy

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14
Sep 09

Link roundup: read & recommended between September 9th and September 14th

Added to my Delicious bookmarks between September 9th through September 14th:

  • The Three Spheres of Web Strategy –Updated for 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance the three spheres of community, business and technology – and make sure their efforts are in the middle of all three.
  • Why B2B Companies Have a Distinct Advantage Online – Conversation Agent – Beyond online ads, the opportunity for B2Bs is in truly creating, joining, or expanding direct ways to work with their customers. If the goal is broader than just moving existing inventory – service or product that is – it works.
  • 5 Ways Banks Are Using Social Media – Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.
  • New Reports Suggests Tuesday And Wednesday Are Best Days To Post On Facebook – A new report published yesterday suggests that Tuesday and Wednesday are the best days to post status updates on Facebook.
  • Display Ads Boost Search Site Visits and Click-Throughs – Running a display campaign causes a statistically significant increase in search traffic, specifically search visits, unique visits and search click-throughs. Moreover, the paid search cost-per-click was lower during the display campaign with SEO and suggests that targeted display campaigns can help other media campaigns reach cost efficiency.
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9
Sep 09

Link roundup: read & recommended between September 4th and September 9th

Added to my Delicious bookmarks between September 4th through September 9th:

  • Tuesday Tops for Brands on Facebook – MarketingVOX – Click-throughs for Facebook brand pages average about 6.76% — still much higher than the click-through rates for display advertising across social networks in general, including Facebook itself.
  • 21 Great Plugins to Manage Multi-Author Blogs Efficiently – Multi-Author Blogs are a popular trend that is spreading rapidly in the blogging industry. It is getting hard to keep up with the fresh content for one man bloggers therefore more and more blogs are now seeking for guest authors, co-authors, and multi-authors. This is not only a great way to expand your blog’s content, but it is a great way to attract different type of audiences.
  • Must See SEO Guide for All WordPress Bloggers – SEO for WordPress blogs is more focused on the technical infrastructure of your site, and your ability to write creative articles that are noteworthy for others to read and link to. This SEO guide should be your reference point for all WordPress blogs because in here we will mention some of the tips that has been proven to work. These techniques does not require heavy investment except for few bits of your time.
  • How to reach young consumers using the mobile channel | mobiThinking – What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world. These fall neatly into two categories:
    A) Five things you should know about mobile and youth
    B) Eight tips for successful engagement with young people via mobile
  • In These Ads, Customers Are The Celebrities – Forbes.com – Big brands forgoing celebrity endorsements in favour of featuring real customers during recession.
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26
Aug 09

Link roundup: read & recommended between August 18th and August 26th

Added to my Delicious bookmarks between August 18th through August 26th:

  • NYT: Who's Driving Twitter's Popularity? Not teenagers – Another reason that teenagers do not use Twitter may be that their lives tend to revolve around their friends. Though Twitter's founders originally conceived of the site as a way to stay in touch with acquaintances, it turns out that it is better for broadcasting ideas or questions and answers to the outside world or for marketing a product. It is also useful for marketing the person doing the tweeting, a need few teenagers are attuned to.

    "Many people use it for professional purposes – keeping connected with industry contacts and following news," said Evan Williams, Twitter's co-founder and chief executive. "Because it's a one-to-many network and most of the content is public, it works for this better than a social network that's optimized for friend communication."

  • Teens Don’t Tweet, Or Do They? –
  • Marketers and SMBs Disconnect over Online Tactics – As a source of information about products and services, SMBs rely most on newspaper and magazine articles (43.6%) and direct mail, including letters, postcards and catalogs (43.5%). Ranked last are phone calls (27.4%) and radio/TV ads (32%). Online, referrals from friends and peers rank first (71.9%) among SMBs, followed by search engine marketing (57%), educational websites (44.5%) and email newsletters (38.2%). Last are ads to cell phones (8.1%), videos/podcasts (19.2%) and forums/chat rooms (20.2%). SMBs rated social networking at 27.8%.
  • Dell, Moonfruit Claim Twitter Campaigns Effective – Dell's Twitter account has driven $3 million in sales since it began operation in 2007, Dell said.

    Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign, and that it brought in more than twice that amount in a single month in new subscriptions

  • Stupeflix – Video production made easy – Simple mashup tool that promises easy remixing of photos, video, music and text.
  • A call for "marketing with meaning" – iMediaConnection.com – "Many marketers have realized that, at long last, when all forms of interruptive advertising have failed, the only decent thing to do is create marketing that people find valuable. " – Amen.
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4
Aug 09

Link roundup: read & recommended between July 31st and August 4th

Added to my Delicious bookmarks between July 31st through August 4th:

  • YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners – MarketingVOX – ouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video.
  • Study: Women Value SocNets but Won't Pay Fees – MarketingVOX – The top five reasons women belong to social networks:

    To network professionally
    To stay up-to-date with friends
    To stay up-to-date with groups they belong to
    To promote their business.
    To research products or services

  • Trends Shaping the New Consumer » Ipsos-Ideas.com – The New Consumer has re-evaluated individual and societal roles and has decided to 'reboot' and start over. No longer content to leave it to institutions to repair what they see as the system's shortcomings or failures, they are leading the way and taking charge. They are taking this opportunity to do away with artificial and manufactured needs, rediscover the true value of things and live new experiences. They are conspicuously green, consuming in different ways – looking for tangible ways to indulge on a dime instead of a dollar, to share and swap as opposed to buy, to reuse and exchange instead of dispose – and are not shy about letting people know they are doing it. They choose to do their business with suppliers who authentically share their values of social and environmental responsibility, and they understand that the internet has empowered them with an unprecedented voice, reach and participation in product or service development.
  • Stop Saying Sorry, Start Getting Really Social – "It's a mistake to think that simply responding to negative customer experiences with a speedy Tweet, or jolly little video, is enough. But unless you’re prepared to perform root and branch surgery on the way that your company works, and put the customer at the heart of everything that you do, it won’t make a difference as you’ll always be fighting fires"
  • MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons – LinkedIn requires a special approach to lead generation, and presents some unique challenges for marketers.
  • Mobile Data Users Connecting To Ads In Other Media | MediaPost – while people are not averse to advertising on mobile devices, they object to the lack of relevant ads. Working with comScore on its latest round of mobile research, Starcom found 63% of mobile data subscribers are using mobile phones as a way to access ads or offers in other media.
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31
Jul 09

Link roundup: read & recommended between July 28th and July 31st

Added to my Delicious bookmarks between July 28th through July 31st:

  • Social Media Best Practices – eMarketer – In late 2008, MarketingSherpa surveyed social media marketers about the effectiveness of their practices. Large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic.
  • Managing Your Small Business’s Online Reputation – NYTimes.com – Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance.

    How do you manage your reputation when everybody is a critic?

  • B2B Marketers Latching Onto Social Media : MarketingProfs – Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers, reports BtoB Online.

    Nearly two-thirds (66%) of polled marketers said they use social media, up from 20% from two years ago. Among B2B marketers, 57% said they now use social media, up from 15% in 2007.

  • MediaPost Publications Study: Who's On Which Social Nets 07/28/2009 – More than half of social network users have associated their profiles with a brand, company or product. While much has been written about negative nature of Web 2.0 and blog posts, social network users are more likely to say positive things about brands, companies or products.
  • The Importance of Social Media Audits « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing – Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and employees are participating on the social web. Audits are key for identifying priorities, benchmarking previous efforts, and planning for future efforts; the same applies for social media.
  • Why People Use Twitter – eMarketer – Men and women both used Twitter primarily to keep in touch with friends. Secondarily, men were interested in finding news and women in updating their status.

    Users under age 35 were more interested in broadcasting their status than their senior counterparts. Older users were more likely to use the service for work-related purposes.

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22
Jul 09

Bookmarks for July 22nd

Added to my Delicious bookmarks on July 22nd:

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21
Jul 09

Link roundup: read & recommended between July 16th and July 21st

Added to my Delicious bookmarks between July 16th through July 21st:

  • iPhone Games: Idea Attracts Coke, Audi, but not Many Others – Advertising Age – Digital – there are only a few handfuls of branded games in the App Store. Those include Coca-Cola's "Happiness Factory," released last month; Miller Lite's "Round Runner," launched in May; Ford Motor Co.'s "Flex Photo Lab," out last October; Audi "A4 Driving Challenge," released last August; and Pizza Hut's ordering and game app and Nissan's "Cube Party Roundup," both introduced last week.
  • Twitter leaps 1,989% YOY | MarketingCharts – Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. Facebook remains #1 for overall visitors as well as time on site.
  • New Study Finds Correlation Between Social Media and Financial Success – Those brands that were the most engaged saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
  • SEOmoz | CAPTCHAs' Effect on Conversion Rates – With CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also be people who couldn’t figure out the CAPTCHA and finally just gave up. With CAPTCHA’s on, SPAM and failed conversions accounted for 7.3% of all the conversions for the 3 month period. With CAPTCHA’s off, SPAM conversions accounted for 4.1% of all the conversions for the 3 month period. That possibly means when CAPTCHA’s are on, the company could lose out on 3.2% of all their conversions!
  • 10 Rules For Advertising On Facebook – 'Rules' for Facebook have pretty good crossover for marketing/branding/advertising presence in other social media channels. Some really good advice here.
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11
Jul 09

Link roundup: read & recommended between July 8th and July 10th

Added to my Delicious bookmarks between July 8th through July 10th:

  • Tourism BC | Research – B.C. travel & tourism research
  • Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most | Nielsen Wire – Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
  • Social Media: Anderson Analytics Reveals Users' Habits – Advertising Age – Digital – "Which social network you favor says a lot about you — and you might be surprised just what it says."
  • 39% of Moms Make 'Net Time Their Quiet Time – MarketingVOX – New behavioural research on digital habits of moms. "The number of moms who use social media regularly (e.g. Facebook, MySpace, BabyCenter Community) has significantly increased from 11% to 63% since 2006; a change of 462%."
  • Kids Flocking to the Web | Nielsen Online – "According to Nielsen, kids 2-11 spent nearly seven hours online per month five years ago, versus 11 hours a month in 2009, with boys spending slightly more time on average than girls (seven percent more this past May). That usage disparity is perhaps most evident in online video viewing, as boys accounted for 61 percent of video streams among kids on the Web and 57 percent of kids time spent viewing videos."
  • 5 outstanding corporate blogs | iMedia Connection – "Corporate blogging is a great marketing tool — but not one that should be launched lightly. Like other marketing initiatives, a company's blog is an investment that should produce a measurable return. Thus much thought should be given to ways in which companies can enhance the value of these programs for both their consumers and their own bottom lines."
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25
Jun 09

Link roundup: read & recommended between June 23rd and June 25th

Added to my Delicious bookmarks between June 23rd through June 25th:

  • Survey Says: Social Networks Should Push the Envelope With Ads – the majority (53%) of web users would view an advertiser favorably if ads were targeted to their interests. Moreover, only 5.6% of them said they’d view the advertiser unfavorably, with the rest falling in the “undecided” camp. Beyond that, most users also said they’d rather have ads targeted to their profile data versus having to pay for services with no ads.
  • What's the Last Innovation We've Seen Coming out from the Banks? Scenarios for Banks in 2020? – Marketing & Strategy Innovation Blog – How can every customer be empowered with the knowledge and tools to take better control of their financial futures?
    How will banking interactions evolve as a customer’s physical and virtual worlds become completely intertwined?
    How will social networks and mobile platforms transform customers’ banking experiences, making it easier, more convenient, and better integrated with their daily lives?
  • Assessing the Power of Ads | AdWeek – You might think today's young adults, who grew up in a pop culture drenched in irony, would be less susceptible than their elders to the influence of advertising when they make major purchase decisions. Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so — vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus. This pattern of response will not please people who think advertisers pay too little attention to older consumers, as it suggests the elders would be more resistant in any case, while young adults are still comparatively impressionable.
  • What’s Your Child Doing on Facebook? | Ipsos Reid – Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. The rate of increase is higher than that reported for the online adult population, which increased from 39% to 56% over the same time period.

    Of note, many online teens have social network accounts at more than one site. Of the online Canadian teenagers with social networking profiles, almost all (93%) have a profile on Facebook. The next most popular social networking sites for these teens are Windows Live Space (29%), and MySpace (19%). Facebook is the only site to experience a significant increase in the last 18 months, increasing by 24 percentage points (up from 69%).

  • 6 Steps to Valuable Internet Content (unabridged) – Marketing & Strategy Innovation Blog – "The web is not a place for a cut and paste from your Corporate paper brochures, there is no value for your visitors in doing that, and they won’t come back to your website if you do this."
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16
Jun 09

Bookmarks for June 16th from 22:33 to 22:33

Bookmarked on June 16th

  • Customers Are Talking » Blog Archive » Customers are talking: Dell acts on Twitter product feedback – Dell's product development team is using Twitter commentary to fine-tune its devices. "To 99.999% of people, someone complaining about the apostrophe and return keys on the Dell Mini 9 is worthless trivia. For Dell, that trivia–which is easy to find among the millions of Tweets posted daily–is extremely important. If it coalesces into a pattern, Dell engineers have something to use, besides gut feel or experience, to guide their product development decisions."
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